Case studies

Stakeholder ethnography, a survey of more than 100 customers and three personas reframed a food manufacturer as an e-commerce brand: 30% revenue growth in 2020 and coverage in Bon Appétit.

Journey maps across four tools and a 50-person survey found two legitimate release strategies on a JPMorgan Chase engineering platform, and ended a product–engineering deadlock.

Research into how a precious-metals dealer actually runs and who its customers are, then five AI agents that bridge the gap between the two.

Study design for a SANS-published comparison of two AI models on an expert firewall migration: a 90% vs. 68% first-pass gap, and why the model with fewer syntax errors made the more consequential ones.

Three focus groups on a developer-activity dashboard, and the decision about what it was for: engineers read it as a grade, so its purpose and its words had to change before its features did.

The synthesis of four studies on measuring engineers, beginning with the one above, and the practices that held up against SPACE, DevEx, DORA and DX Core 4.

Research behind version 1 of LLM Suite: an assistant for developers and a sales-enablement tool for salespeople. Prototype tests, a focus group and feasibility triage gave the team a realistic roadmap and a shared bar for "useful."

In-context interviews and onboarding tests for an inventory platform before launch found a customer the product wasn't built for, and shaped a manufacturer add-on.