Bring the decision you're stuck on.

Tell me what you need to decide, who your users or customers are, and when you need an answer. I'll suggest the smallest piece of research that would settle it, and tell you plainly if research isn't the answer.

Reach me

What happens next

  1. First

    A 30-minute call

    The decision, the people involved, and the timeline.

  2. Then

    A one-page plan

    Questions, participants, methods, dates and fee, agreed before work starts.

  3. Week one

    The work starts

    Kickoff, recruiting and the first sessions.